For pressure washers, beauty studios, contractors & more

Get Booked Solid, Not Just Busy

We run Google Ads, Meta Ads, build fast websites, and set up AI receptionists for small service businesses, especially pressure washing, beauty studios, and construction. You do the job. We keep the phone ringing, and answered.

Apply to Work With Us ↗ See how it works

We only take on a few new clients at a time.

01: Channels: Google Ads · Meta Ads
02: Also built: Websites · AI Receptionist
03: Who for: Pressure washing, beauty, construction + more
04: Where: Slovenia & United States

The familiar pattern

01

Feast or famine

Some months are booked solid. Some months the phone doesn't ring at all, and you're left wondering which one next month will be.

02

The word-of-mouth ceiling

Referrals got you this far. They're not going to get you to the next ten jobs on their own.

03

The lead that got away

Someone calls, nobody picks up for two hours, and they've already hired the next name on the list.

What we actually do

A

Google Ads

Shows up when someone in your area is already searching for what you do.

B

Meta Ads

Puts your work in front of people before they've started searching at all.

C

Websites

Built to turn a visit into a booked job, not just to look good in a portfolio.

D

AI Receptionist

Answers every call, books the appointment, and never puts a lead on hold. No more losing jobs to whoever picks up first.

See the difference

The same instinct that sells a pressure wash sells an ad account.

A patchy driveway and a patchy lead pipeline get fixed the same way: not by guessing, by working the whole surface. Drag to compare.

Before

After

Placeholder comparison — swap in a real before/after from a client job before launch.

How it works

01

Apply

A short form about your business. We read every one ourselves.

02

Fit check

If it's a good fit, we get on a call and look at what's actually broken.

03

Build & run

We set up your ads or site, then optimize every week.

Read the full method

Ready when you are

Get Booked Solid.

We only take on a few new clients at a time, so we can actually deliver instead of just riding on ad spend.

Apply to Work With Us ↗

Google Ads, Meta Ads, and Website Marketing for Local Service Businesses

Base Marketing is a marketing partner for small, local service businesses that run on booked jobs rather than subscriptions. That covers pressure washing and exterior cleaning companies, beauty and aesthetics studios, and construction and trades businesses, in both Slovenia and the United States.

About this page

Why local service businesses need a different kind of marketing

A pressure washing company, a beauty studio, and a construction crew do not sell the same way a software company sells. They live and die on the calendar: is it full next week, or is it empty? Base Marketing builds Google Ads, Meta Ads, and websites around that one question, instead of vanity metrics that do not translate into booked jobs.

Google Ads for pressure washing, beauty, and construction

Google Ads puts a business in front of someone who is already searching for the service, in their area, right now. For a pressure washing company that means showing up when someone searches for driveway or siding cleaning nearby. For a beauty studio it means appearing when someone searches for a specific treatment in their city. For a construction or trades business it means capturing the search the moment a homeowner starts looking for a contractor.

Meta Ads for pressure washing, beauty, and construction

Meta Ads (Facebook and Instagram) work differently: they reach people before they have started searching, using real before-and-after results, service area targeting, and offer based creative. This is often the first channel that fills a slow season for a seasonal business like pressure washing or landscaping-adjacent trades.

Websites built to book the job, not just look nice

A website that only looks good does not help a local service business. Base Marketing builds fast, mobile-first sites with one clear action: get the visitor to apply, call, or book, rather than scroll a portfolio. See the About page for how this approach came together, and the Method page for the exact process from application to launch.

AI receptionists that answer every call

Missed calls are a lost job in pressure washing, beauty, and construction: if nobody picks up in the first few minutes, the caller moves to the next business on the list. Base Marketing sets up an AI receptionist that answers every call, handles basic questions, and books the appointment directly, so no lead sits on hold.

Who this is for

Base Marketing most often works with pressure washing and exterior cleaning companies, beauty and aesthetics studios, and construction and trades businesses, but takes on other local service businesses too. The common thread isn't the trade, it's the problem: an inconsistent flow of booked jobs, fixed with consistent paid lead flow plus fast follow-up.

Serving Slovenia and the United States

Base Marketing works with local service businesses in both Slovenia and the United States, running the same Google Ads, Meta Ads, and website process in either market, adapted to local search behavior and ad costs in each country.

How to start

New clients start on the Apply page. Applications are read by hand, not filtered by a bot, and Base Marketing intentionally takes on a limited number of new clients at a time so that existing accounts do not lose attention.

References